Objective Media Group

Objective Media Group excels in world class, award-winning entertainment, factual entertainment, reality, factual and scripted programming.

Part of All3Media, OMG encompasses nine industry leading production companies, three UK nations offices and an international office, all supported by a central Objective Media Group team.

Click on the logos below to be taken to the company websites.

betty produces well-cast, high-quality, factual television programmes, made with a sense of fun. With great stories at their heart they aim to provoke debate and create adventure. It is headed up by CCO Alex Menzies.

Run by Anna Blue and Will Spokes, Hitchhiker Television offers a unique open-door for talent collaboration and specialises in returnable entertainment, comedy ents,  popular factual & fact ent formats.

Based in Los Angeles and launched by Jimmy Fox in 2017 Main Event Media produces a wide range of original scripted and non-scripted programmes.

Celebrating an incredible legacy in narrative Objective Fiction focusses on scripted comedy and drama and is headed by Ben Farrell.

Manchester-based Purple is led by Pam Cavannagh and Dympna Jackson, and produces high quality returnable, factual entertainment formats and quizzes.

Based in Brighton, Second Star specialises in storytelling through factual entertainment, formats and mischievous reality. Its Chief Creative Officer is Deborah Sargeant.

Founded in 2016 by award-winning filmmakers David Nath and Peter Beard, Story Films produces bold, distinctive programmes which seek to push creative boundaries and blur the lines between factual and drama.

Established in April 2016, Studio Ramsay makes populist, returnable television formats for the UK and US. It is owned solely by chef and restaurateur Gordon Ramsay and led by CCO Lisa Edwards.

Our National and International Offices

Objective Media Group Scotland creates and develops original programmes as well as producing content developed and commissioned by Second Star, Panda and Objective Fiction, including the BAFTA award-winning It Was Alright in the...

OMG Scotland is headed by Toby Stevens

Based in Los Angeles Objective Media Group America creates and develops original series across scripted and non scripted programming as well as adapting the formats created and produced by the Objective group in the UK.

OMG America is headed up by EVP Jilly Pearce 

Launched in 2019 and based in Manchester Objective Media Group North produces content originated by the London-based labels. It is also home to Purple Productions, which develops and produces high quality, high volume factual entertainment formats and quizzes.

OMG North and Purple are headed by Pam Cavannagh and Dympna Jackson