Objective Media Group

Objective Media Group excels in world class, award-winning scripted, factual, factual entertainment, and entertainment programming.

Part of All3Media, OMG encompasses six industry leading production companies, two UK nations offices and an international office, all supported by a central Objective Media Group team.

Click on the logos below to be taken to the company websites.

Headed by joint Creative Directors David Harrison and Helen Cooke, betty has a rich heritage of producing popular factual formats which tell incredible stories with diverse characters.

Based in Los Angeles and launched by Jimmy Fox in 2017 Main Event Media produces a wide range of original scripted and non-scripted programmes.

Celebrating an incredible legacy in narrative Objective Fiction focusses on scripted comedy and drama and is headed by Ben Farrell.

Set up in 2019, Triple Brew Media is the entertainment label led by Ed de Burgh, Ben Shephard and Becca Walker. It is a bespoke home for entertainment within OMG.

Manchester-based Purple is led by Pam Cavannagh and Dympna Jackson, and produces high quality returnable, factual entertainment formats and quizzes.

Founded in 2016 by award-winning filmmakers David Nath and Peter Beard, Story Films produces bold, distinctive programmes which seek to push creative boundaries and blur the lines between factual and drama.

Our National and International Offices

Objective Media Group Scotland creates and develops original programmes as well as producing content developed and commissioned by Second Star, Panda and Objective Fiction, including the BAFTA award-winning It Was Alright in the...

OMG Scotland is headed by Toby Stevens

Based in Los Angeles Objective Media Group America creates and develops original series across scripted and non scripted programming as well as adapting the formats created and produced by the Objective group in the UK.

OMG America is headed up by EVP Jilly Pearce

Launched in 2019 and based in Manchester Objective Media Group North produces content originated by the London-based labels. It is also home to Purple Productions, which develops and produces high quality, high volume factual entertainment formats and quizzes.

OMG North and Purple are headed by Pam Cavannagh and Dympna Jackson