Helen Cooke

Helen is Creative director of Objective Entertainment.

She stepped into the role from Betty TV where, since 2021, she was Joint Creative Director, leading on a number of their bold and attention-grabbing series, including Naked Education and The Truth About the Skinny Jab for Channel 4, Fred’s Last Resort for E4, and Gino’s Italy for ITV. Helen joined Betty from Crackit, where she was Head of Non-Scripted. Previously she spent two years at Studio Ramsay as Head of Popular Factual, creating and executive producing Channel 4’s celebrity documentary format Born Famous, co-created Channel 4’s The Fantastical Factory of Curious Craft, and developed ITV’s fixed rig show The Savoy and the Gordon, Gino and Fred: Roadtrip series. Prior to Studio Ramsay Helen was a commissioner at Channel 4 and UKTV, overseeing major brands as well as commissioning originals.