THE CUBE immersive live experience is opening in London's Canary Wharf

20 February 2024

THE CUBE immersive live experience is opening in London's Canary Wharf

THE CUBE, an immersive live experience and cutting-edge competitive socialising concept based on the hit TV show, lands in London's Canary Wharf this year.

Created by The Mellors Group in partnership with Objective Media Group, THE CUBE at Canary Wharf pushes the boundaries of immersive gaming, sets new service standards, and raises the bar for competitive socialising in the capital and the country.

The Mellors Group, a fourth-generation entertainment business with ambitious plans for growth, will open this new venue, building on the commercial and popular success of THE CUBE which opened in Manchester in 2022, and has already challenged and entertained over 150,000 players. The twenty-one iconic 4m x 4m glass cubes are spread across four floors and 23,000 sq.ft. of flagship space at Wood Wharf and will neighbour Dishoom, Third Space and Mallow.

Using unique technology each group of four will face seven selected games, featured on the original award-winning TV show, designed to test their physical and mental agility. With friends or family watching, players must master their balance, speed, judgement and a steady hand, as they work with their teammates in single and multi-player games.

Can you beat THE CUBE?

The immersive nature of THE CUBE makes this an extraordinary night out. It's much more than just having fun with friends. It triggers a desire to prove yourself as a competitor, accepting a challenge that seems so very simple but that turns out to be fiendishly tough.

THE CUBE has the best-in-class food and drink offer in-venue to enjoy alongside the game play.

THE BUTCHER, the award-winning burger bar hailing from Amsterdam, devoted to only using the best quality, local ingredients, prides itself on its casual but classy approach to dining.

The UK's first Toni Loco Pizzeria, the other in-venue option for foodies, features authentic 20" Italian American pizzas. The menu highlight is the Quattro; a mix and match of your favourite four toppings all with a large hand-tossed thin crust base.

Sticky Chicken Skewers, Hot Honey Halloumi and Salt and Pepper Squid are a selection of the smaller dishes on offer, plus a range of classy desserts sourced from local independent suppliers.

THE CUBE's six mixologist led bars serve an expansive list of classic, signature, and non-alcoholic cocktails, premium spirits, wines and beers. The venue, designed for having fun, socialising, and enjoying music will also host live DJ sessions.

At THE CUBE, the importance of giving everyone a five-star experience to remember is in the team's DNA with VIP areas and packages designed to suit large group bookings for a less than ordinary corporate or team building event.

London's competitive socialising landscape needs something new. Something dynamic and imaginative. Something truly testing and accessible to all. Somewhere suited to corporate gatherings, after-work drinks and to days out with family and friends. Somewhere with a real wow factor.

THE CUBE delivers all of the above and more.