Barbie Wyard

Business Affairs Executive

Barbie Wyard

Barbie joined Objective in September 2010 as Business Affairs Executive and is part of Objective’s environmental and sustainability team, supporting all things ‘green’.

Previously she spent 6 years as Legal and Business Affairs Manager for International Licensing and Copyright. Whilst there she oversaw and contracted the acquisition, licensing and distribution of a wide catalogue of film rights for the home entertainment market (including FIFA World Cup, Robot Wars, Steve-O and Buster) together with the production of live music concerts with Paul Green Productions (including The Damned, Gary Numan, Heaven 17 and Dexys Midnight Runners) and ‘Solutions’, the interior and garden design series presented by Linda Barker. 

Barbie’s media career began in 1998 as a Paralegal at Virgin Interactive Entertainment.