Objective Media Group

Objective Media Group excels in Factual Entertainment, Magic, Saturday night Entertainment and Scripted Comedy and is proud to produce and distribute world class, award-winning shows.

Part of All3Media OMG encompasses three core labels, a regional and international office and a post production arm all supported by a central Objective Media Group team.

Each label has creative freedom to break new ground, develop and grow whilst utilising the wealth of experience and excellence which Objective has championed throughout its years as an innovative and award winning company. 

Our Labels

Second Star specialises in factual entertainment formats, mischievous reality, fixed rig as well as a hint of magic. Its Chief Creative Officer is Deborah Sargeant


Panda focuses on big scale studio shows, both live and recorded, quiz and gameshows, and music. Its CCO is primetime studio entertainment producer Moira Ross.


Celebrating an incredible legacy in narrative Objective Fiction focusses on scripted comedy and drama and is headed by Ben Farrell.


Objective Media Group Scotland produces content developed and commissioned by Second Star, Panda and Objective Fiction, including the BAFTA award-winning It Was Alright in the...

OMG Scotland is headed by Toby Stevens

Objective Media Group Scotland Programmes

Objective Media Group America adapts the formats created by Objective in the UK, as well as creating and developing original series across both scripted and unscripted for the US market.

New OMG America EVP Jilly Pearce set to arrive in April

Objective Media Group America Programmes

Main Event Media produces a wide range of original scripted and non-scripted programmes and currently has numerous series in production, including Emmy-nominated CNN series United Shades of America

Main Event Media was launched by Jimmy Fox in 2017, after three years of building OMG America.